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Pennine Sponsors Head For The Hills Music Festival

Communications, data and networking specialist Pennine is set to make connections with the Head For the Hills music festival after signing a new sponsorship deal.

The agreement means that Bury based Pennine’s IT Services division will provide both public and private wi-fi networks for festivalgoers, event staff and volunteers.

Pennine’s Radio division will also provide digital two-way radios to further assist with the event’s organisation and security.

The company is a longstanding supporter of the festival with the latest sponsorship deal the fifth it has agreed with organisers.

“We are extremely grateful to Pennine for its continued and generous support of Head for the Hills,” commented festival organiser David Agnew, artistic director of The Met arts centre. “The expertise and resources they provide are absolutely integral to the efficient operation, safety and security of the festival.”

The private wireless network is essential to the smooth running of the festival which last year welcomed over 12,000 people. It will enable on-site ticket sales and barcode scanning of pre-printed e-tickets to help minimise queues at the wristband exchange facility.

It will also support a Virtual Local Area Network (VLAN) Pennine will create to enable live broadcasting from the festival site by BBC Lancashire. This will deliver the guaranteed broadband speeds required by the broadcaster for transmission.

Festival-goers will also benefit from a separate free wi-fi network based around a Purple guest portal. This is the same technology employed by Pennine to deliver free internet access at The Met which organises Head for the Hills in partnership with Salford’s Blueprint Studios and music company Scruff of the Neck.

Now in its eighth year, Head for The Hills will take place at Ramsbottom Cricket Club over the weekend of September 14th-16th.

The 2018 line up is particularly strong with headline acts including The Boomtown Rats, The Bluetones and The Beat. An eclectic bill also welcomes fast-rising Lancaster psychedelic punk rockers The Lovely Eggs and gypsy folk band, Holy Moly and the Crackers.

Pennine’s sponsorship is part of the company’s wider local community support programme. Other beneficiaries of that programme include Bury Hospice, East Lancashire Railway and Fusiliers Museum.