Co-Channel Electronics and parent Pennine combine with Videonations under Avoira brand

Bristol-based two-way radio specialist Co-Channel Electronics has today announced (3rd July) its merger with sister company, Videonations.

The move will see the Avonmouth business and its parent company, Pennine, uniting with Videonations under the Avoira brand.

The merger is the first stage of a wider strategic move which will see a third business, Rocom, also coming under the Avoira umbrella in January.

Co-Channel, which was acquired by Pennine in 2017, will become part of a £27m turnover group which will provide single source access to a huge portfolio of products, services and specialist expertise.

As well as two-way radio Avoira will embrace unified communications, AI-driven call centre technologies, display and telephony solutions and associated peripherals such as headsets, cables and consumables.

“The creation of Avoira is all about organising our business model around our customers,” commented Andrew Roberts who, having led Pennine as managing director for some 15 years, is now taking the helm of Avoira. “It will give us the capability to deliver fluent solutions across what are increasingly superficial technological boundaries.

“The consolidation of, and collaboration between, what were previously standalone business enables the integration of complementary expertise. This in turn facilitates the design and delivery of sophisticated combined offerings backed by a highly fluent technical support offer.”

This means that the Co-Channel operation can more easily offer multi-disciplinary solutions which embrace not just two-way radio but complementary technologies, such as unified communications.

The merged business will also enable simplification of tender and framework submissions for multi-service and product contracts. Whilst previously these would have been split across the three businesses, in future Avoira will be able to submit a single tender encompassing a variety of technologies and disciplines.

To underpin its corporate philosophy Avoira will market itself using the tagline ‘Fluent in technology’.

“Right across the vertical markets we serve, a common denominator is the increasing reliance on truly value-added resellers who can offer authoritative expertise across a spectrum of technologies,” said Mr Roberts.