What can you not live without?

I recently conducted a survey in the office and asked 20 people what they couldn’t live without, some said their kids, others said the gym… one said wine, but the majority said that they couldn’t be without their mobile device, in fact if someone had asked me I would have to answer the same.

So, what is it about our smartphones that we find so essential and how can this benefit our businesses?

Well, it’s not just the traditional voice service that we cannot live without on our mobiles, it’s all the other ‘stuff’ that allows us to communicate with our friends and family and streamline our day with social media, messaging apps, emailing and video calling. The way we communicate has evolved and businesses need a telephony system that can reflect this.

Just like our smartphones help us communicate and organise ourselves, so too can a business’s telephony solution – and so it should. It should encourage collaboration between staff and help improve business processes, customer satisfaction and streamline our working day.

The more I thought about it the more I realised that a business telephony Unified Communications (UC) platform does these things and has developed upon some of the strongest perks our personal smartphones now offer:

  1. Cost: As with a mobile device, many companies will now use more of a ‘pay per month’ service for their communications platform rather than the traditional pay upfront – this way they can manage their spend better and if something better comes along they can upgrade without having to spend big.
  2. Bundled minutes: Just like a mobile phone contract, virtually all new telephony systems sold here at Pennine now come with a bundled voice solution where a calculated number of calls are given, meaning calls made within the bundle are FOC resulting in cheaper monthly bills and easier to manage spend.
  3. Presence and Instant Messaging: Ever sent a friend a message (text, Whatsapp, etc) and they don’t reply? What do you do… you check their status on social media! Well you can do this too with the latest business telephony UC platforms, a status can be changed dependant on what the user is doing or where they are. They can choose how they want to be contacted too, either by phone, email or instant messaging.
  4. Conference calling: maybe similar to a group chat on WhatsApp, allows me to host a call with various people regardless of where they are be it at their desk in the office or working from home.
  5. Contacts: you can easily search for people’s names just like you can on a mobile device in alphabetical order
  6. Video: This is the big one for me – the amount of miles I travel has reduced significantly due to the fact I can easily conduct a video call with a client / supplier / colleague (or even all three at once). But unlike Facetime video on your mobile, with a business telephony UC platform not only can everyone see each other, you can also share documents and discuss the content, e.g. proposals or project documents. So just as video calls are used in our private lives to keep in touch with friends and family from our mobile devices, it is also being used in the workplace.
  7. Hosted: like all the apps we love and use on our mobile device, your business voice and data systems, along with the features listed above, can be stored in the cloud where additional resiliency is available, less hardware on site needed and the systems are always up to date with the latest software updates.

Still not convinced? Totally get it? Somewhere in the middle?

We understand that no two businesses are the same – their needs are different – be it a fully loaded Business Telephony UC deployment hosted in our datacentre, a traditional on premise voice solution or even a hybrid of the two, Pennine will offer the solution that best fits your needs.